Soho Downtown Salon owner Beth Bianchi-Nilsen is delighted to introduce her collaboration with Theresa Wilcox, Joey Dangler, Stef Hurst-McMullen, Laura Valenti and Helene Zito to bring Sarasota a seasoned, talented team of Hair Stylist and Nail Technicians.

Soho is conveniently located off of Fruitville Rd in the Historic Downtown Villages, just past Links Ave.

Our well trained staff provides stylish, professional services in a calming, cottage style atmosphere. We are dedicated to providing a client-centered, detail oriented experience for our patrons. 

Each of our stylists is an independent business owner working in cooperation from a wonderfully unique location near downtown Sarasota, FL. To ensure you have the most current pricing and list of available services PLEASE contact your stylist directly.